West Stride is a locally-owned specialty running store that is managed and staffed by people who love to
run, walk and be active. Founded in 2008 by local runner Genie Beaver, the store’s main goal is to
serve the Atlanta running and fitness community by providing quality products, expert service and a
We are a friend to women, to men, to youth, to the new runner, to the seasoned speedster– our impact is
empowering our customers to be active, be involved and be motivated. We could be bigger, but we just want
to be our best.
Shopping is not the same at all stores – we pride ourselves in being your top choice. Here are a few things
that set West Stride apart from the pack:
Local and independent
Did you know that each dollar you spend at independent businesses returns 3 times more money to
your local economy than a dollar spent at a chain retailer (and hundreds of times more than buying from an
online mega-retailer)? West Stride is an independent and locally-owned shop that strives to give back to the
local community through sponsorships, partnerships and activity programs with nearby non-profits, schools,
races and more.
West Stride is Atlanta’s only woman-owned specialty running store, and we know that it takes a
woman to know a woman’s needs. Active women need more than just good shoes – so we always have at least one
sports bra expert on site to help find your perfect sports bra fit. With one of the largest sports bra
collections in town, we have something for all sizes.7
West Stride was named one of the 50 Best Running Stores in America by Competitor Magazine in
2014 and 2015, and in 2015, the store was chosen as one of the top 4 finalists for Running Store of the Year.
In addition, we’ve been awarded “Best Running Shoes” in Atlanta Magazine’s Best of
Atlanta for 2015.
There are hundreds of options for shoes, apparel and accessories in the market today. We’ve cut
through the clutter to offer you only the items that we know and support. Since we’ve tried and trust what we
carry we’re in the best position to help you find the best options based on your specific needs.
Dual-angle fitting process
We are one of the few stores who use dual cameras during our treadmill gait analysis to film you
from two different angles. This gives us a chance to see more than just foot strike and provides us a better
view of your overall form, stride length, and posture. As a result, we can more effectively help you find the
right shoe fit.
Partners in stride
We’re more than just a store – we’re a resource for the community. Our initiatives with numerous
local nonprofits, races, schools, youth programs, and parks enable us to help create a safe place for walkers
and runners, promote an active lifestyle and generate interest and support for our sport.